Ian Piddock

Ian Piddock's career has been focused in the IT industry. Since 2000 he has worked in a variety of business development and marketing roles for global enterprise software companies. Ian has been a GS1 standards advocate and practitioner for over 10 years, he is a data quality evangelist and experienced in the practical application of the GS1 Data Quality Framework. In recent years Ian has been responsible for the design, branding and product management of LANSA’s Data Quality software tools – DQ Inspector and DQ Reporter. At LANSA Ian heads up Marketing for EMEA and manages the relationship with GS1 Member Organisations worldwide, seeking to identify where LANSA solutions can accelerate industry adoption of GS1 standards and use of the Global Data Synchronisation Network (GDSN). Ian is also a trusted advisor on the impact that regulation and legislation has on the product data management process and has worked on projects involving the EU Food Regulation and the FDA’s Unique Device Identification (UDI) rule.